Case Study: Bezos Earth Fund
Raising Awareness for the Bezos Earth Fund with a Custom Exhibit
Bezos Earth Fund – The Challenge:
Our challenge was to design a custom activation exhibit for the Bezos Earth Fund, with a primary goal of increasing awareness at a busy conference. The exhibit needed to convey the organization’s purpose effectively in a short window of time, targeting attendees who were quickly moving between sessions at the Vancouver Convention Centre. With limited time for engagement, we had to create a compelling, visually striking display that captured attention and communicated the Earth Fund’s mission at a glance.
Scope of Work:
Thorough analysis of client’s objectives
Create a compelling space that stops traffic and quickly provides awareness through minimal content with stunning visuals
Create motion visuals in a unique presentation that piques curiosity long enough to deliver the core message in minutes or even seconds
Provide and open easy flow environment that allows visitors with a little more time to walk through the exhibit and gain more information on key topics
Include a simple station for visitors to stop, have a quick chat and scan a bar code for more information
Equally represent the three main topics Climate, People, Nature
Our Process:
Considering the large open hallway and the location of the designated exhibit, consider traffic flow and avenues of approach
Develop an open, highly visual and intriguing design that delivers the core message with or without entering the walk-through experience
Research the latest technology that can present the concept in an unusual and powerful format
The Solution:
Architecture was designed to create 3 arches, each arch representing Climate, People and Nature
Visible from front and sides, a band of five monitors were knit together to feature a unique presentation of moving content
Inside the tunnel, each arch presented specific content on each of the three topics
Each curved arch came to life with vivid backlit imagery surrounding the visitor
A 16’ x 15’ mural of the earth formed the perfect and recognizable iconic backdrop to the presentation
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